Call a sales representative: 1-877-331-2900
Loyalty Card Programs
Your customers are the heart of your business, and implementing a loyalty card program is a great way to reward them, show them your appreciation and track their buying habits. Loyalty cards are a simple and highly effective way to drive sales, generate excitement, build brand awareness and reward loyalty.
Opticard supports comprehensive loyalty programs that can operate on the same card as a gift or stored-value card or on an entirely separate program. All of our loyalty programs can be customized to meet your specific business needs. Moreover, Opticard’s loyalty programs enable retailers to capture and track customer demographic information and buying habits.
Opticard’s loyalty programs allow customers to check account status online or by telephone in real time, 24 hours a day.
Opticard offers three main types of loyalty programs:
Point Rewards
This program allows customers to earn rewards or points based on their spending. You decide the award levels and how they should be redeemed. For example, points can be converted to a dollar value and added to the card for customer redemption, or they can be converted to product discounts or free goods and services.
Frequency Rewards
This program allows customers to purchase a predetermined number of items to receive a free or discounted item. For example, customers could purchase six cups of coffee and receive one cup free, earn a free appetizer, or receive a set of golf balls for every 20 hours of time on the golf course.
Discount Rewards
With this program, businesses can give customers an immediate, fixed discount if they present the card at the point of sale. Opticard also allows merchants to apply a rebate or refund to the card for future use. The discount rewards program allows retailers to offer substantial savings while tracking customer spending patterns and habits.
