Services & Support: Additional Programs

Additional Programs

Opticard offers an array of programs to meet all of your gift and loyalty card needs.

E-Gift Cards

Opticard allows customers to purchase electronic gift cards online via a secure application. Customers can choose the card design, select a value denomination and include a personal message. The e-gift card is then sent via e-mail to the recipient, arriving in seconds. E-gift cards can be redeemed on a retailer’s website, in-store or over the telephone.

Multi-Retailer Cards

Opticard’s gift card programs can be used by multiple merchants in a preset environment, such as a shopping center, resort village or downtown shopping district. Funds are tracked electronically and automatically transferred to the appropriate merchant’s bank account.

This program also offers a financial incentive to merchants by allowing them to retain fees from customers who redeem the cards. Opticard also provides online reporting, allowing individual merchants to view real-time transaction activity and the associated transfer of funds affecting their business.

Complimentary Cards

Complimentary or “comp” cards allow retailers to track separate funds provided to customers at no cost. These cards might be distributed for several reasons. For example, “thanks for your business,” “sorry for the poor service,” employee incentives or special discount programs. Whether funds are added to an existing gift or stored-value card or to a separate card, the program and its associated funds are managed and reported independently of other card programs.

Online Redemption Cards

Opticard supports gift cards that can be purchased in-store but redeemed exclusively online. This allows online merchants to market their goods and services at specific points of retail distribution.

Promotional Cards

Promotional cards can attract customers to retail locations for special events, such as a store opening or a product launch. With Opticard’s promotional card program, retailers set the parameters, defining terms such as discount amounts, merchandise or purchase requirements and expiration dates. Opticard also tracks these programs separately to allow for easy monitoring and evaluation.

Merchandise Returns

Stop dealing with cash refunds. Opticard offers merchandise return cards, which can be issued in place of a cash refund or traditional credit certificate, ensuring that the money stays in your store. If the customer already has a gift or stored-value card, then the refund can be added to the balance and tracked separately.

Franchise Programs

Opticard specializes in gift card programs for complete or partial franchise organizations, and we are the best in the marketplace for this function. Opticard provides the necessary settlement reports and allows for a variety of intra-organization pricing and discount models. With the franchise program, automated clearinghouse (ACH) transfers can be set for a variety of frequencies. Opticard can perform transfers on a daily, weekly or monthly basis, or you can establish specific days of the week for transfers.

Opticard provides a complete solution for consortiums, associations and merchant groups to offer a gift, stored-value or loyalty card that can be issued and redeemed at all the retailers participating in the program. Opticard has combined its franchise settlement services with its advanced point-of-sale (POS) capabilities to deliver a program that can be implemented quickly and easily by diverse retailers with a common goal.

Opticard’s multi-retailer solution is used by military bases, downtown merchant associations, sports venues, restaurants and shopping centers. Each retailer in the group can issue gift and loyalty cards, redeem transactions against them and award loyalty points. Businesses can also choose to implement tighter controls — such as to allow issuance only at select locations. Opticard settles the various amounts that each retailer takes in and redeems on a daily basis, so there is constant accountability. The Opticard platform also allows for transfer fees and discounts to be added to funds as they travel in any direction.