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Products & Relevant Programs
Opticard offers several programs that restaurants can tailor to your specifications and help expand your superior customer experience. Opticard’s programs allow your customers to track their accounts online at any time for added convenience.
Loyalty Programs
Opticard’s loyalty programs allow restaurants and specialty retailers to offer customer incentives in three ways: point rewards, frequency rewards or discount rewards. Our loyalty programs can operate on a gift or stored-value card, or the retailer can issue cards just for the loyalty program.
With the point rewards program, customers earn points or rewards based on how much they spend with you. Award levels and points redemption are customizable, and in the case of stored-value or gift cards used for loyalty, reward dollars or discounts can be added to the card.
The frequency rewards program allows customers to purchase a predetermined number of items to receive a free or discounted item. This is a great incentive for regular customers to earn a free cup of coffee or 20% off their next purchase.
Opticard’s discount rewards program allows the retailer to give their customers an immediate, fixed discount when they present the card at the time of purchase. This program allows you to offer customer savings while tracking their spending and habits.
Gift & Stored-value Cards
Restaurants and specialty retailers can save time and prevent gift certificate fraud by issuing gift and stored-value cards from Opticard. The cards are customizable: You choose the design, currency, expiration dates, inactivity support fee, card conversions, and whether the cards are single-use or reloadable. The convenience and security is a plus for both you and your customers.
E-Gift Cards
Online shopping has steadily increased every year. You can offer customers this convenience by allowing them to purchase gift cards online for their family and friends. Opticard’s secure online application allows customers to choose the card design, select a value denomination and include a personal message. The e-gift card is delivered to the recipient via e-mail and can be redeemed in location, via the website or over the telephone.
Complimentary Cards
Complimentary or “comp” cards allow you to track separate funds provided to customers at no cost. Whether distributed as a “thank you for your business” or “sorry for the poor service,” these cards offer a great customer service tool. They can also be used as employee incentives or for discount programs — for example, buy a $50 gift card and get a $10 comp card. Whether the funds are added to an existing card or to a separate card, the complimentary card program and its associated funds are managed and reported independently from other card programs.
Promotional Cards
Promotional cards can attract customers for special events, such as a grand opening or new offering. Opticard’s promotional card program allows you to set the card parameters, as well as define items, discount amounts, expiration dates and purchase requirements. Opticard’s reporting features also track promotional programs separately, allowing easy monitoring and evaluation.
Franchise Programs
Franchises are common in the restaurant and retail industries, and Opticard offers customized programs for these types of businesses. With programs for all your locations or just one of your franchise organizations, Opticard provides the necessary settlement reports and allows for a variety of intra-organization pricing and discount models. Furthermore, franchises can make daily settlement into a corporate account or store to store.
With the franchise program, automated clearinghouse (ACH) transfers can be set for a variety of frequencies. Opticard can perform transfers on a daily, weekly or monthly basis, or transfers can be set for specific days of the week.
